Industry Insights : August 2025
Mangomolo has been keeping up to date with the latest trends, product advancements and industry news in the OTT video broadcasting space.
We’ve collated the top stories from August 2025 to keep you in the know.
Media Play News: Social Media Video TV Consumption Nears 5 Hours Weekly, Led By YouTube
New data from Parks Associates data finds that social video now accounts for 4.9 hours per week of TV viewing, 20% of all video consumed on the television, surpassing time spent watching pay TV or broadcast video.
Among consumers ages 18–34, social video nearly matches SVOD viewing on TVs, and exceeds SVOD on mobile devices, with 40% watching more than 15 hours per week.
Read the full story here.
(20/08/25)
Advanced Television: CTV Usage on the Rise in Spain
Connected TV consumption continues to surge in Spain, significantly reshaping viewing habits, according to Barlovento Comunicación’s July 2025 report. SVoD platforms remain the market leader in penetration, while AVoD/FAST models are also showing solid growth.
The report highlights 34.9 million exclusive monthly Connected TV viewers, including 15.3 million daily unique viewers and 3.8 million who watch only through Connected TV each day. The average user age stands at 50.
Read the full story here.
(14/08/25)
Señal News: Sports Drives Nearly a Quarter of New Pay-TV Subscriptions in First Half of 2025
Sports content remains one of the most powerful acquisition drivers for pay-TV, accounting for 24% of all new subscriptions worldwide in the first half of 2025, according to new research from Omdia. The analysis underscores how premium live sports rights continue to be a decisive factor for pay-TV operators as they battle streaming platforms for audience share.
Omdia’s data reveals that sports were responsible for almost one in four new pay-TV subscriptions globally during the period from January to June. Asia-Pacific led the growth, with the region contributing the largest share of sports-driven sign-ups, followed by the Americas and EMEA.
Read the full story here.
(06/08/25)
Broadbands TV News: Swiss TV Industry Agrees on Unified replay-TV Advertising Model
Switzerland’s television industry has reached a landmark agreement to introduce a unified advertising model for replay-TV, marking the first occasion public broadcaster SRG has joined forces with commercial broadcasters to address declining revenues in traditional TV advertising.
The new system takes effect in November 2025. Under the agreed framework, advertisements will be displayed when viewers start, pause, or fast-forward through time-shifted content. The goal: to offset losses from skipped adverts while adapting to contemporary viewing habits – with approximately 30% to 40% of TV programming in Switzerland now watched in this mode.
Read the full story here.
(14/08/25)