Article: The Rise of AI in OTT Video: Accelerating Broadcasting Growth with Automation and Personalisation
- An article by Wissam Sabbagh, Founder & CEO, Mangomolo.
AI has fundamentally transformed the OTT video industry through hyper-personalisation and smarter content delivery. AI and machine learning (ML) have become the backbone of the next-generation of streaming platforms.
The challenge is to effectively embrace this technology, as the high cost and technical knowledge that AI requires means that some broadcasters haven’t made the jump to AI adoption. This leaves broadcasters at risk of falling behind their competition, however, with the right knowledge and strategy, broadcasters of any size can harness AI to stay competitive and innovate in an evolving landscape.