Industry Insights : June 2025
Mangomolo has been keeping up to date with the latest trends, product advancements and industry news in the OTT video broadcasting space.
We’ve collated the top stories from June 2025 to keep you in the know.
The Verge: Netflix Will Air Traditional TV Channels Inside Its App in France
Starting in summer 2026, Netflix subscribers in France will be able to watch commercially broadcast TV content “without ever having to leave the service.” The streaming giant has announced a distribution deal with French media company TF1 Group to make TF1’s free-to-air live TV channels and on-demand TF1 Plus streaming content available to French Netflix users as part of their existing subscription plan.
Read the full story here.
(18/06/25)
Advanced Television: Sky, Channel 4, ITV Announce Joint Advertising Marketplace
Channel 4, ITV and Sky, in collaboration with Comcast Advertising, have announced their intent to launch an advertising marketplace, that will allow access to a premium on demand and streaming inventory through a single campaign for the first time.
(17/06/25)
Storyboard18: From Binge to Breaks: How Ads Are Redefining OTT Viewing in India
India’s booming OTT market is undergoing a clear shift in viewer behaviour. Once riding high on a surge in paid subscriptions, the industry is now seeing a return to its roots: free, ad-supported content. As more consumers balk at rising subscription costs, hybrid and AVOD (Advertising Video on Demand) models are gaining traction—particularly in Tier 2 and 3 cities where affordability shapes viewing choices.
(17/06/25)
Broadband TV News: US Streaming Eclipses Combined Broadcast and Cable for First Time
Streaming reached an historic milestone in the United States in May as its share of total television viewing achieved a higher proportion than broadcast and cable combined.
According to Nielsen’s monthly report of The Gauge, streaming represented 44.8% of TV viewership in May 2025, its largest share of viewing to date, while broadcast (20.1%) and cable (24.1%) combined to represent 44.2% of TV.
(18/06/25)